St. Mary Country Fair — Operating Model

Organizational Structure · Governance Framework · v1.0

CONFIDENTIAL
Fair Leadership · BCG/McKinsey Grade
Version 1.0 · 2026
Shape Key:
Executive Chair
Advisory Board
Leadership Pillar
Functional Stream
Domain Colors:
Fair Internal
Fair External
Sponsorship Internal
Sponsorship External
Advisory (non-exec)
TBD Ownership to clarify
Tier 0 — Governance & Advisory
School Advisory Board Governance Oversight
Parish Advisory Board Community Alignment
Tier 1 — Executive Leadership
Executive Lead · St. Mary Country Fair

FAIR CHAIR

Tier 2 — Leadership Pillars  |  Tier 3 — Functional Streams
Pillar 1 · Internal Operations

FAIR INTERNAL

Dir. of Fair Operations
🟩 1.1 FAIR EXPERIENCE / BOOTHS (internal fair)
  • Food Booths
  • Harvest Market
  • Bingo
  • Stage Manager
  • Bands
  • Talent Show
  • Watermelon
  • Kid Zone
  • Kids Entertainmen
  • Announcements / MC
🟧 1.2 FAIR OPERATIONS (INTERNAL fair)
  • Rentals
  • Permits
  • Power & Lighting
  • Security
  • Cooling & Shade
  • Alchohol Purchase + Distribution
  • Supplies
  • Yard (trash, lights, ice/ supplies)
🟪 1.3 INFRASTRUCTURE & SYSTEMS (INTERNAL processes)
  • iPads / Payments
  • Process Transparency
  • Budget Tracking
  • Internal Communications
  • Volunteer Management (scheduling ? sign-ups, Sing up genius)
Pillar 2 · External Engagement

FAIR EXTERNAL

Dir. of External Experience
🟦 EXTERNAL EXPERIENCE & COMMUNICATION
  • Apparel
  • Marketing / Social / Website
  • Advanced Ticket Sales
  • Volunteer Outreach & Management
  • Signage (Guest Navigation, Menus / Booth visibility)
  • Internal communication + infrustruction & process improvement internal?
Pillar 3 · Sponsorship — Internal

FAIR SPONSORSHIP
INTERNAL

Chair Fair Sponsorship
🟨 CHAIR FAIR SPONSORSHIP
  • Internal:
  • Sponsor Relations & Partnerships
  • Sponsor Outreach
  • Budget tracking
  • Internal comms/ Process Transparency
Pillar 4 · Sponsorship — External

FAIR SPONSORSHIP
EXTERNAL

Co-Chair Fair Sponsorship
🟨 Co-CHAIR FAIR SPONSORSHIP
  • External:
  • Sponsor Experience & Activation
  • Program
  • Website
  • Apparel (Sponsorship visibility)
  • Signage
  • Social Media
Key Performance Indicators by Pillar
KPI FRAMEWORK · OPERATING METRICS

FAIR INTERNAL

  • % booths open on schedule
  • Volunteer fill-rate (target ≥ 95%)
  • Budget variance ≤ 5%
  • Incident / safety reports = 0
  • Digital payment uptime ≥ 99%
  • Vendor satisfaction score

FAIR EXTERNAL

  • Pre-sale ticket revenue target
  • Social reach & engagement rate
  • Guest NPS / satisfaction score
  • Signage coverage (% of zones)
  • Volunteer outreach response rate
  • Apparel sell-through rate

SPONSORSHIP INTERNAL

  • # sponsors secured vs. target
  • Sponsor contract close rate
  • Outreach-to-commit conversion %
  • Budget tracking accuracy
  • Renewal rate (YoY)
  • Internal comms response SLA

SPONSORSHIP EXTERNAL

  • Sponsor visibility score
  • Activation delivery rate
  • Social mentions (sponsor tags)
  • Sponsor satisfaction survey
  • Website sponsor section traffic
  • Apparel logo placement QA = 100%
Leadership Competency Matrix
COMPETENCY MATRIX · KEY LEADERSHIP ROLES
Role Pillar Strategic Planning Operations Mgmt Stakeholder Comm. Budget / Finance Team Leadership External Relations Key Accountability
Fair Chair EXECUTIVE High High High High High High Overall fair success, board reporting
Dir. of Fair Operations
Fair Internal Lead		 INTERNAL Med High Med High High Low Booths, logistics, infra, volunteer ops
Dir. of External Experience
Fair External Lead		 EXTERNAL Med Med High Med Med High Marketing, ticketing, guest experience
Chair — Fair Sponsorship
Sponsorship Internal		 SPONS. INT High Med High High Med High Sponsor pipeline, contracts, budget
Co-Chair — Fair Sponsorship
Sponsorship External		 SPONS. EXT Med Med High Low Med High Sponsor activation, visibility, social